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BSAM Launches Eight Study Tour Routes for the Public
2023-08-18

“Practice in Progress” is a characteristic brand activity continuously organized by BSAM in recent years. Visit and Study Tour Routes of “Practice in Progress” 2023 has been announced recently, which follow such themes as contributing to Beijing’s construction of national cultural center, boosting the construction of international science and technology innovation center, following green development strategy, making full use of the Olympics venue heritage, financially backing up the development of small and medium-sized enterprises, and helping comprehensively promote rural revitalization.

Recently, BSAM has formally launched eight routes for the public, aiming to let the the people vividly gain insights into fruitful results of its own high-quality development through three-dimensional presentation and immersive experience.

Route 1: Understanding great power of thought and weaving the most beautiful “Ice Ribbon”

As a landmark venue of Beijing 2022, National Speed Skating Oval further diversifies the commercial activities and business patterns, improves the supporting equipment and facilities of the venue, and constantly meets the new needs of the people’s growing cultural and sports activities in the post-Games era. “Ice Ribbon” has become not only an important place to spread Olympic culture and carry forward the Olympic Spirit, but also a landmark sports building and ice sports experience destination in Beijing.

In this route, visitors will immersively appreciate this landmark building as a product of “Chinese Solutions”, skate on the “fastest ice” under the Winter Olympics standards from zero distance, and reminisce of those glorious moments of the Winter Olympic athletes on the spot.

Group visit and cooperation contact: 15201517153

Address: No.2, Lincui Road (near Olympic Green), Chaoyang District, Beijing

 

Route 2: “Bird’s Nest”, a shining cultural and sports pearl of “Dual Olympics”

Known as “Bird’s Nest”, National Stadium is the only home stadium in the world to present the opening and closing ceremonies of the Summer Olympic and Paralympic Games and the Winter Olympic and Paralympic Games, which has become a venue for top-level sports events and large-scale cultural and sports activities at home and abroad. National Stadium is not only an important place to spread Olympic culture and carry forward the Olympic Spirit, landmark sports building and tourist destination in Beijing, but also has symbolized China’s development in the new era. Following a complete success of Beijing 2022, National Stadium quickly undergoes in-situ restoration, scientifically plans for the post-Games operation of the venue, and vividly puts Chinese Experience in “repeated utilization, comprehensive utilization and lasting utilization” of Olympics venues into practice.

In this route, visitors will listen to the story on “City of Dual Olympics” in “Dual Olympics” Exhibition Area of Golden Hall, but also overlook the indoor landscape and marvel at the magnificent style of this world-class stadium.

Group visit and cooperation contact: 400 600 2008

Address: No. 1, South National Stadium Road, Chaoyang District, Beijing

 

Route 3: Presenting an everchanging look under “water-ice dual drive” operation mode

Beijing National Aquatics Center (“Water Cube”/“Ice Cube”) is a landmark building in “City of Dual Olympics”. As the competition venue for swimming, diving and synchronized swimming during the Olympic Games Beijing 2008, Beijing National Aquatics Center profoundly put concept of hosting the Games in “green, sharing, open and clean” styles into practice, appropriately renovated on the basis of existing facilities and equipment, and built curling and wheelchair curling venue of Beijing 2022. After Beijing 2022, as the first Winter Olympics competition venue open to the public, Beijing National Aquatics Center taps into cultural value of the venue, continuously does a good job in the post-Games era, and serves as a high-quality carrier for activities of the Party and government organs, enterprises and public institutions.

In this route, visitors will enjoy a panoramic view of the growth history of “Water Cube” serving “Dual Olympics”, which crystalizes sports dream and Olympic dream of overseas Chinese around the world. Visitors can also appreciate the charm of water sports and ice sports, and get a glimpse of vigorous development of technology-enabled aquatic sports and ice sports industry.

Group visit and cooperation contact: 010-84378827

Address: No. 11, East Tianchen Road, Chaoyang District, Beijing

 

Route 4: Accurately assisting and giving shape to “Beautiful Countryside” in the western Beijing

Chuangyi Xiangju of Liangjiazhuang Village, Qingshui Town, Mentougou District, Beijing is a paired assistance project of BSAM to implement Beijing’s requirements of “One Enterprise Helps One Village”. In accordance with the ideas of “Guidance of the Party Building for Industry Assistance, Employment Assistance, Fund Assistance and Brand Assistance”, BSAM builds this boutique B&B. Since its operation in August 2019, Chuangyi Xiangju Boutique B&B has been awarded “five-star boutique B&B courtyard of Mentougou District”, “National Beautiful Leisure Village” and “Most Popular B&B in Beijing for Year 2022” and included in WTA Best Practices of Rural Revitalization through Tourism 2021.

In this route, visitors will go sightseeing for the mountain scenery and taste the mountain spring in the beautiful countryside surrounded by green mountains, unlock the correct way to this guesthouse with online sensation, and learn more about the assistance behind “Beautiful Countryside”.

Group visit and cooperation contact: 13901078436

Address: No. 1, South House, Village Committee of Liangjiazhuang Village, Qingshui Town, Mentougou District, Beijing

 

Route 5: An icon for the revival of the old downtown Beijing and a new landmark for urban renewal 

Longfu Temple has a history of nearly 600 years, which witnessed the largest temple fair in Beijing. Nowadays, Longfu Temple Zone is one of the most bustling business districts in Beijing. BSAM, the CPC Dongcheng District Committee and Dongcheng District People’s Government jointly devote to feature protection and urban renewal of Longfu Temple Zone. Phase I of Longfu Temple Zone was open to public in 2019, which is an important part of Beijing’s construction of international consumption center city. Today’s Longfu Temple Zone is dedicated to the dissemination of culture, art and trendy lifestyle as its core, and continuously develops into an icon for the revival of the old downtown Beijing and a new landmark for cultural consumption by artistically enabling the contents and scenarios. 

This route takes a closer look at Longfu Temple Project (Phase I), including Longfu Building and Longfu Temple North Lane. Located on the top floor of Longfu Building, the solemn and imposing Longfu Cultural Center is composed of four Chinese-style antique halls decorated with red walls and gold tiles and outdoor courtyards. The viewing platform on the east and west sides is an ideal place for people to not only overlook the Palace Museum, the West Hill, the White Pagoda and Jingshan Mountain to the west, but also intensively appreciate such new buildings as China Central Television and China World Trade Center to the east. The antique architecture and modern landscape endow Longfu Cultural Center with perfect harmony and tacit understanding of orderly transition and space-time traversing, offering a unique aerial view in Beijing.

Group visit and cooperation contact: 64038860 ext. 1006/1001

Address: No. 95, Longfusi Street, Dongcheng District, Beijing

 

Route 6: Inheriting culture and carrying forward the national quintessence 

Formerly known as “Jixiang Garden”, the history of Jixiang Theater dates back to 1906. It is a century-old theater with high reputation in Beijing. Jixiang Theater Project is an important measure for BSAM to actively fulfill the social responsibility of state-owned enterprise, take action on its own initiative, and take effective measures to revitalize state-owned assets. Since its re-opening in July 2021, Jixiang Theater has insisted on its positioning of “small size, refined approach, elegant style and aesthetic savor” by continuously spreading the excellent traditional Chinese culture, meeting the diversified cultural consumption needs of citizens, and contributing to Beijing’s construction of a national cultural center.

As Jixiang Theater is a century-old theater and a cultural landmark in Wangfujing Zone, in order to fully demonstrate the characteristics of “new look of old theater”, Jixiang Theater takes traditional Chinese opera performances as the core, supplemented by theatrical performances with traditional cultural characteristics. It successively presents Peking Opera Series of “Jixiang National Quintessence Performance”, Kunqu Opera Series of “Jixiang Elegant Rhyme”, Local Traditional Opera Series of “Jixiang Bloom”, “Famous Traditional Chinese Opera Works and Famous Artists’ Concert Series”, “National-style Dance Performance Season for Jixiang Dance Charm”, “Chinese Vogue Music Week” and other characteristic performance brands. At the same time, Jixiang Theater also keeps abreast of the times, works hard to emerge as a new performing arts space, triggers new-type consumer experience through the integration of culture, business and tourism, gradually launches traditional Chinese opera art and traditional culture popularization campaign in the form of “Jixiang Art Class”, and initiates new business patterns, such as characteristic coffee afternoon tea, cinema chain movie screening and interconnected commercial complex.

Group visit and cooperation contact: 18618395901

Address: Floor 7, Yintai Jixiang Building, No. 88, Wangfujing Street, Dongcheng District, Beijing

 

Route 7: Attaching importance to the development front end of science and technology innovation industry

Located in the south zone of Huairou Science City, Huairou International Science and Technology Innovation Center is advantaged in regional science and technology industry resources. Through in-depth research on the industrial chain development, Huairou International Science and Technology Innovation Center targets at the development front end of the science and technology innovation industry and strives to become “high-end instrument and sensor industry clustering platform”.

Huairou International Science and Technology Innovation Center establishes the work mode of “WeWork and Incubator”, which is composed of various functional spaces (such as roadshow hall, scientific and technological achievement exhibition hall, and shared office area for enterprises). It builds five industrial service platforms in echo with the needs of science and technology enterprises on five dimensions, i.e., basic enterprise services, industrial innovation services, policy matchmaking services, scientific and technological financial services and market channel services. In this way, Huairou International Science and Technology Innovation Center provides full-dimension spatial support and development impetus for the development of science and technology innovation enterprises.

Group visit and cooperation contact: 15510361009

Address: Lingxiu Feicui Huating, Huai’an Street, Huairou District, Beijing

 

Route 8: Translating “knowledge” into “capital” and enabling the development of science and technology enterprises

China Technology Exchange implements the relevant work requirements of Opinions on Building a More Perfect Market Allocation System and Mechanism of Factors issued by the CPC Central Committee and the State Council, complies with the national innovation-driven development strategy, contributes to Beijing’s construction of international science and technology innovation center, and comprehensively bears fruit the intellectual property work results in the construction of Integrated National Demonstration Zone for Opening up the Services Sector and China (Beijing) Pilot Free Trade Zone (the “Two Zones”). Moreover, China Technology Exchange undertakes the tasks of Beijing Intellectual Property Exchange, builds and operates Beijing Intellectual Property Exchange, establishes and improves the integrated service system for intellectual property registration, pricing, professional work and finance, and contributes to Beijing’s construction of international science and technology innovation center.

Group visit and cooperation contact: 010-62679587

Address: CTM Building, No. 66, North Fourth Ring West Road, Haidian District, Beijing

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